Monday, November 21, 2011

Hugh MacLeod:

How do you get your stuff on the radar screen of "The Twenty"?  By creating brilliant stuff.  By creating brilliant stuff that "speaks" to the market in a way it has never been spoken to before.  If your stuff is different enough that it changes "the conversation" of your market for the better, other folk will notice, even the Big Boys.  "Improve the conversation by improving the language." 

Evil Plans, p. 99

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