Creative people often bristle at the suggestion that they have to stoop to marketing their ideas. It's more pleasant to think that one's brilliance is self-evident and doesn't require the gloss of sales or the theater of marketing. But whether you're an academic, screenwriter, or entrepreneur, the difference between a brilliant new idea with bad marketing [and] a mediocre idea with excellent marketing can be the difference between success and bankruptcy.
-- Derek Thompson, "Why Experts Reject Creativity"
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