Tuesday, July 7, 2015

Quote of the Day

Creative people often bristle at the suggestion that they have to stoop to marketing their ideas.  It's more pleasant to think that one's brilliance is self-evident and doesn't require the gloss of sales or the theater of marketing.  But whether you're an academic, screenwriter, or entrepreneur, the difference between a brilliant new idea with bad marketing [and] a mediocre idea with excellent marketing can be the difference between success and bankruptcy.

-- Derek Thompson, "Why Experts Reject Creativity"

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