The life and the fun of (a writing) project is often in finding the idea. To "execute" the idea, in some ways, is to kill it. This process is exacerbated by the delayed gratification of the machinery of publishing. The book itself is dead, or not dead, but dormant, like Sleeping Beauty: The book is waiting on a reader to crack it open and breathe life into [it], take the words into their eyes and let them dance in their mind.
-- Austin Kleon, "What happened when I used my own journal for a month"