Fred Clark:

Chik-fil-A's critics aren't concerned about (Dan) Cathy's opinions, but about his actions -- his actions against them.

For Christianity Today, opinions are what matters most.  For them, the important thing is Cathy's "stance" and not the substance of his actions against others.  They thus can't begin to hear, let alone to understand, the substance of those others' complaint against the fast-food giant.  Evangelicals are obsessed with stances and words and opinions, so they assume this must all have something to do with stances and words and opinions.

"'Stance' vs. substance: why evangelicals are confused about the actual harm Chik-fil-A is dong to actual people"