Seth Godin:

Writing this manifesto might be overwhelming.  I know it's going to be read, at least by a few people.  If I focus on that -- focus on the fact that yes, it will be seen and criticized and worked with and misunderstood and embraced and spread -- then I'm bound to hold back.  The challenge is to focus on the work, not on the fear that comes from doing the work.

Poke the Box, p. 47