Fred Clark:

It seems strange that many evangelicals do not understand why those others -- the victims or targets of Chik-fil-A's politics -- might thus be unhappy with Chik-fil-A.  But that's because this unhappiness has to do with substance, not with "stances."  And if it's not all about the proper stance, then these evangelicals just don't understand what you're saying.

"'Stance' vs. substance: why evangelicals are confused about the actual harm Chik-fil-A is dong to actual people"