(Westboro Baptist Church)'s garish signs lend themselves to this view of its members as crazed doomsayers, cartoonish villains who celebrate the calamities of others with fiendish glee. But the truth is that the church's radical, recalcitrant position is the result of very common, very human forces -- everything from fear, family, guilt, and shame, to cognitive dissonance and confirmation bias. These are forces whose power affects us all, consciously and subconsciously, to one degree or another at every stage of our lives. And when these forces are coupled with group dynamics and a belief system that caters to so many of our most basic needs as human beings -- a sense of meaning, of identity, of purpose, of reward, of goodness, of community -- they provide group members with an astonishing level of motivation to cohere and conform, no matter the cost.
-- Megan Phelps-Roper, Unfollow, p. 275
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